Alka-Seltzer Plus: One Sick Family

Nothing makes you sicker than family at the holidays—get relief from what you can get over with Alka-Seltzer Plus.

This was one of Bayer’s first-ever forays into digital video (this was 2014, mind you) and its success paved the way for more brands within those hallowed New Jersey walls to take the leap into the digital era. Plus, we shot with legendary director Joe Pytka of Space Jam fame.

AD: Hannah Oates